USCCE Standard of Excellence Seal
A Mark of Commitment to Excellence in Coach Development

The USCCE Standard of Excellence Seal recognizes organizations that demonstrate a strong commitment to high-quality coach education and coach development.

Organizations earning the Seal have established systems that reflect evidence-informed practice, effective learning and development, organizational commitment, and sustained investment in the people who coach.

The Seal highlights organizations that are intentionally creating environments in which coaches can learn, grow, and continually improve their practice.

The Standard of Excellence Seal is granted for a five-year period.

How Organizations Earn the Seal

The Standard of Excellence Seal is intended for organizations that demonstrate a sustained, organization-wide commitment to coach education and development.

Organizations considered for the Seal demonstrate:

• • Organizational leadership and commitment to coach development

  • An established system or dedicated structure for supporting coach learning

  • Coach education and development grounded in evidence-informed practice

  • Learning opportunities designed around principles of effective adult learning

  • An ongoing commitment to developing and supporting the people who coach

USCCE reviews the organization and its approach to coach education and development to determine whether it meets the expectations associated with the Standard of Excellence Seal.

USTA Coaching is the inaugural recipient of the USCCE Standard of Excellence Seal.

USTA Coaching received the Seal in 2026 in recognition of its commitment to high-quality, evidence-informed coach education and development and its sustained investment in creating systems that support coaches in learning, growing, and improving their practice.

The recognition is granted for a five-year period.

Organizations Earning the Standard of Excellence Seal